Summary Background Draft 1

The DC RAINMAKER (2022) web page titled "Apple Watch Ultra In-Depth Review: It’s a start!" presents an insightful overview of what sets the Apple Watch Ultra apart in today's smartwatch landscape. According to the author, the Apple Watch Ultra represents Apple's initial venture into creating a watch tailored specifically for endurance sports and various active pursuits. In the past, a significant obstacle that deterred numerous athletes from adopting the Apple Watch was the dual challenge of inadequate battery life and the absence of physical buttons. Nevertheless, it falls noticeably short in comparison to Garmin's Epix with an OLED screen, boasting a battery life that exceeds double that of the Apple Watch Ultra, and it lags considerably behind the impressive two-week-plus battery life offered by the Fenix 7 (Gibbs, 2022). The Ultra seeks to rectify these shortcomings while introducing several supplementary features, notably the incorporation of an emergency siren. With the Apple Watch Ultra, Apple established itself as a dominant player in the smartwatch industry, revolutionising it through cutting-edge health tracking, communication capabilities, and a sleek design. However, it is important to note that its price and battery life remain areas of improvement.

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